LM (formerly Lunson Mitchenall), the UK’s leading independent retail and leisure real estate advisor, has launched a refreshed brand identity as the company enters a new era. The change from Lunson Mitchenall to LM supports the company’s future growth, while reflecting over 45 years of heritage.
The rebrand marks more than a new name and look. This year alone, LM has welcomed six new team members, completed over 700 leasing transactions, and advised on investments exceeding £100 million. LM currently acts on over 60 of the UK’s most active retail and leisure destinations, working across agency, investment, and lease advisory.
The refreshed website and brand identity reflect LM’s progress, while reaffirming its unwavering client commitment and its collaborative, forward-looking approach to the ever-changing retail and leisure market.
Neil Hockin, Joint Managing Director at LM, commented: “It’s an important moment for LM as we step into a new era with an identity that honours where we’ve come from while capturing how we work today. This rebrand has been carefully developed with our team and industry partners to ensure it represents the business we are now, and the ambitions we have for the future.”
John Griffin, Joint Managing Director at LM, added: “While the name has been streamlined, LM continues to carry the weight of decades of experience and proudly symbolises our innovative, ever-evolving approach – challenging convention in retail and leisure, embracing fresh perspectives, and delivering advice that makes an impact across the sector. At a time when the retail and leisure industry continues to evolve at pace, LM is focused on helping our clients navigate change, identify opportunities, and deliver results.”
Developed in collaboration with design studio Pip Creative, the new identity reflects LM’s defining qualities of independence, insight and influence.
ENDS
For more information, please contact Hattie Adamson or Poppy Eccles at Redwood on 02078285553 or harriet@redwoodcomms.co.uk / poppy@redwoodcomms.co.uk.
About LM
LM is the UK’s leading independent retail and leisure real estate advisor. Since 1980, the business has specialised in agency, investment, and lease advisory, working with some of the country’s most active retail and leisure destinations. Known for combining market-leading insight with practical, results-driven advice, LM helps clients adapt to market shifts and achieve long-term commercial success.
