Retail is a constantly evolving sector where brands must not only adapt their products but also reinforce their brand identity and actively engage with consumers to remain relevant.

Consumer engagement both online and in-store remains essential for retailers. While many brands are investing heavily in AI and data analytics to understand consumer behaviour – demand for immersive shopping experiences remain strong.

Influencers have become a powerful force in shaping consumer trends using platforms like Instagram and TikTok, which dominates Gen Z and Alpha audiences. By 2035, Gen Alpha will be 24 years old and represent the most tech-savvy generation yet, with 90% having used an electronic device since the age of 1. This generation’s preferences are already reshaping sectors such as hospitality, where the focus is shifting from traditional nightlife to experiential, competitive socialising. In fact, LM secured the first unit in the UK for Activate at The O2 a technology-led gaming concept that is leading this growing trend in the leisure world.

The fitness and wellness boom has also been largely driven by influencers and retailers have responded accordingly. Brands like Missoma, Arc’teryx, On and even Bababoom Kebabs now host regular run clubs, creating further opportunities for product promotion and strengthening their brand community. The health-focused generation and rise of athleisure has fuelled the success of brands like Gymshark, Alo Yoga, and Nike, all of which now have established interactive flagship stores along Regent Street.

For me, a standout athleisure example is Tala, a female-founded, sustainability-focused brand.  Grace Beverley initially gained traction for her brand through TikTok where she has built a strong community by personally showcasing their product range. The opening of its Carnaby Street flagship in May was a sell-out success, highlighting the demand for bricks and mortar stores and customer experience.

Our stores of the future will need to adapt as technology and AI advances. Despite this, the importance of human interaction remains vital in a competitive marketplace, and the brands that succeed will be those that integrate technology with dynamic, interactive shopping experiences.

At LM we look forward to guiding our clients through these emerging trends and attracting brands that align with the changing demands of today’s consumers.